research

Research Shows…and Other Attempts at Credibility

Have you ever attended a course or read literature that uses the phrase “research shows?” I’m getting skeptical in my old age. “Research shows that…” is used more often than the referral to a higher authority, and usually is an indication of fiction. “I believe that the most popular colour of lingerie is nude.” This may be true, but nothing … Continue reading

Written by nick and filed under Sales Effectiveness

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